Health Claims & Regulated Products Policy

Policy Purpose

This Policy is designed to:

• Protect consumers.
• Promote truthful advertising.
• Reduce misleading health claims.
• Encourage responsible selling practices.
• Support compliance with applicable laws.
• Maintain trust in the LIYAD marketplace.

Scope of Application

This Policy applies to every Seller listing products or services that relate to:

• Health
• Wellness
• Nutrition
• Fitness
• Herbal remedies
• Supplements
• Cosmetics
• Personal care
• Medical devices
• Weight management
• Alternative health products

1. General Principle

Health-related products may only be marketed honestly, accurately and responsibly.

Sellers must not:

• Mislead consumers.
• Exaggerate benefits.
• Hide risks.
• Make unsupported medical claims.
• Create unrealistic expectations.

Consumers should always be able to make informed purchasing decisions based on truthful information.

2. Seller Responsibilities

Every Seller offering health-related products is responsible for ensuring that:

• Product descriptions are accurate.
• Marketing complies with applicable laws.
• Required approvals have been obtained where applicable.
• Claims can be substantiated.
• Product labels are truthful.
• Safety information is disclosed where appropriate.
• Instructions for use are provided where necessary.

LIYAD provides the marketplace platform but does not verify or endorse the claims made by individual Sellers.

3. Truthful Advertising

All advertising must be truthful and capable of being substantiated.

Marketing materials must not:

• Misrepresent products.
• Omit material information.
• Create false expectations.
• Suggest guaranteed outcomes.
• Imply official approval where none exists.

Claims must reflect the actual characteristics of the product.

4. Scientific Substantiation

Where a Seller makes factual health-related claims, the Seller must have appropriate evidence supporting those claims.

Evidence may include, where applicable:

• Peer-reviewed scientific research.
• Clinical studies.
• Regulatory approvals.
• Manufacturer documentation.
• Laboratory testing.
• Independent certifications.

LIYAD may request supporting documentation where necessary to investigate complaints or verify compliance.

Failure to provide adequate substantiation may result in removal of listings.

5. Medical Claims

Unless specifically permitted by applicable law and supported by appropriate evidence, Sellers must not claim that a product:

• Cures diseases.
• Prevents diseases.
• Diagnoses medical conditions.
• Treats serious illnesses.
• Replaces prescribed medication.
• Eliminates chronic medical conditions.
• Guarantees recovery.

Examples of prohibited claims include:

• "Cures diabetes."
• "Treats cancer."
• "Eliminates HIV."
• "Reverses Alzheimer's disease."
• "Replaces chemotherapy."
• "Guaranteed cure."

Such claims may expose consumers to serious harm and are strictly prohibited.

6. Weight Management Claims

Weight management products are permitted only when marketed responsibly.

Sellers must not claim that products:

• Guarantee weight loss.
• Melt fat instantly.
• Produce permanent results without lifestyle changes.
• Work without diet or exercise where such claims are misleading.
• Produce identical results for every person.

Marketing should accurately explain that individual results may vary.

Where testimonials are used, they should not imply that all users will achieve the same outcome.

7. Herbal and Natural Products

Products described as:

• Herbal
• Natural
• Organic
• Plant-based
• Traditional
• Botanical

must not imply that they are automatically:

• Safer.
• More effective.
• Free from side effects.
• Clinically proven.

The terms "natural" or "herbal" should not be used to mislead consumers regarding efficacy or safety.

8. Nutritional Supplements

Supplements may be listed provided they comply with applicable laws.

Examples include:

• Vitamins
• Minerals
• Protein supplements
• Electrolytes
• Amino acids
• Meal replacement products
• Herbal supplements

Sellers must clearly disclose:

• Ingredients.
• Recommended usage.
• Warnings where applicable.
• Storage instructions.
• Manufacturer information where required.

Supplements must not be marketed as medicines unless authorized by applicable law.

9. Medical Disclaimer

Unless the Seller is legally authorized to provide medical advice, listings should not encourage consumers to disregard professional medical guidance.

Where appropriate, health-related listings should include a disclaimer similar to:

"This product is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, breastfeeding, taking medication or have a medical condition, consult an appropriately qualified healthcare professional before using this product."

The wording of disclaimers may vary depending on the applicable product category and local legal requirements.

10. Testimonials and Customer Reviews

Testimonials may be used to describe genuine customer experiences.

However, Sellers must not:

• Publish fake reviews.
• Purchase positive reviews.
• Create misleading testimonials.
• Edit reviews in a misleading manner.
• Present fictional success stories as genuine customer experiences.

Testimonials must accurately reflect the experiences of real customers.

Where results vary significantly between individuals, Sellers should make this clear.

Testimonials must not be used to imply guaranteed outcomes.

11. Before-and-After Images

Before-and-after photographs may only be used where they:

• Accurately represent the same individual.
• Have not been materially altered.
• Are not misleading.
• Reflect genuine product use.
• Comply with applicable advertising laws.

The following practices are prohibited:

• Digital manipulation.
• Different lighting intended to exaggerate results.
• Different body positioning to create false impressions.
• Artificial enhancement using image editing software.
• Misrepresenting the timeframe in which results were achieved.

Where individual results vary, Sellers should disclose that outcomes are not guaranteed.

12. Influencer Marketing and Endorsements

Influencers, affiliates and brand ambassadors promoting regulated products must comply with applicable advertising laws.

Sponsored content should be clearly identified where required.

Sellers must not:

• Pay influencers to make false health claims.
• Encourage misleading endorsements.
• Conceal commercial relationships where disclosure is legally required.
• Present paid promotions as independent medical advice.

LIYAD may remove content that misleads consumers regarding the nature of endorsements.

13. Cosmetic and Beauty Claims

Cosmetic products may only be marketed for their intended cosmetic purpose.

Examples include:

• Moisturising.
• Cleansing.
• Conditioning.
• Fragrance.
• Appearance enhancement.
• Temporary cosmetic improvement.

Unless supported by appropriate regulatory approval and evidence, Sellers must not claim that cosmetics:

• Cure medical conditions.
• Heal diseases.
• Permanently alter body functions.
• Replace medical treatments.
• Produce medically guaranteed outcomes.

14. Skincare Products

Sellers offering skincare products must accurately describe:

• Ingredients.
• Intended use.
• Suitable skin types.
• Directions for use.
• Storage requirements.
• Safety warnings where appropriate.

The following claims require appropriate substantiation and regulatory compliance:

• Anti-aging claims.
• Acne treatment claims.
• Scar removal claims.
• Eczema treatment claims.
• Psoriasis treatment claims.
• Skin disease treatment claims.

Marketing must not overstate product effectiveness.

15. Fitness and Performance Products

Products intended to support exercise or physical performance may be sold where lawful.

Examples include:

• Protein powders.
• Electrolyte drinks.
• Resistance bands.
• Exercise equipment.
• Recovery products.
• Fitness accessories.

Sellers must not claim that products:

• Instantly build muscle.
• Guarantee athletic success.
• Eliminate the need for training.
• Permanently increase physical performance without evidence.
• Produce unrealistic results.

Performance claims should be supported by reliable evidence where required.

16. Products Intended for Children

Products marketed for infants or children require particular care.

Sellers must:

• Provide age-appropriate guidance.
• Include required safety information.
• Avoid misleading health claims.
• Comply with applicable child safety regulations.

Marketing must not exploit parental fears or make exaggerated claims regarding children's health or development.

17. Pregnancy and Breastfeeding Claims

Products intended for pregnant or breastfeeding individuals must be marketed responsibly.

Unless supported by appropriate evidence and legally permitted, Sellers must not claim that products:

• Guarantee healthy pregnancies.
• Prevent pregnancy complications.
• Improve fetal development.
• Replace professional prenatal care.
• Increase fertility.
• Treat pregnancy-related medical conditions.

Where appropriate, Sellers should encourage consumers to seek advice from qualified healthcare professionals before use.

18. Product Labels and Packaging

Health-related products should display all information required by applicable laws.

Where applicable, labels should include:

• Product name.
• Ingredients.
• Net quantity.
• Manufacturer or distributor details.
• Batch or lot number.
• Expiry or best-before date.
• Storage instructions.
• Directions for use.
• Required warnings.
• Country of origin, where legally required.

Sellers remain responsible for ensuring their products comply with labeling requirements.

19. Ingredient Transparency

Where ingredients are relevant to consumer safety, Sellers should provide clear and accurate ingredient information.

Ingredient lists should not:

• Omit known active ingredients.
• Conceal potentially significant allergens.
• Misrepresent product composition.
• Use deceptive terminology intended to mislead consumers.

Where formulations change, Sellers should update product information promptly.

20. Allergens and Safety Warnings

Where products may present allergy or safety risks, Sellers should provide appropriate warnings.

Examples include products containing:

• Nuts.
• Dairy.
• Soy.
• Gluten.
• Shellfish.
• Eggs.
• Fragrances.
• Essential oils.
• Common cosmetic allergens.

Warnings should be reasonably visible and written in clear language.

Failure to disclose known safety risks may result in removal of listings and further enforcement action.

21. Medical Devices

Medical devices may only be listed where their sale is permitted by applicable law.

Examples include:

• Blood pressure monitors.
• Blood glucose meters.
• Thermometers.
• Mobility aids.
• Orthopedic supports.
• Nebulizers.
• Hearing assistance devices.
• Home diagnostic equipment.

Sellers must ensure that:

• Devices are genuine.
• Safety instructions are provided.
• Products comply with applicable regulatory requirements.
• Devices are not counterfeit or modified in an unsafe manner.

Products requiring regulatory registration must not be sold unless the required approvals have been obtained.

22. Traditional, Herbal and Complementary Medicines

Traditional and complementary health products may be listed where legally permitted.

Sellers must not:

• Misrepresent traditional remedies as scientifically proven where such evidence does not exist.
• Claim guaranteed medical outcomes.
• Suggest products replace prescribed treatment.
• Discourage consumers from seeking professional healthcare.

Descriptions should clearly distinguish between:

• Traditional use.
• Cultural use.
• Scientific evidence.
• Consumer experiences.

Where legally required, regulatory approvals or registrations must be obtained before sale.

23. Product Recalls

If a health-related product becomes subject to a recall, the Seller must:

• Immediately stop selling the product.
• Remove affected listings.
• Notify affected customers where appropriate.
• Cooperate with manufacturers and regulators.
• Provide replacement, repair or refund options where required by law.

LIYAD may independently remove recalled products upon becoming aware of a recall.

24. Regulatory Compliance

Sellers are responsible for complying with all applicable laws and regulations relating to their products.

Depending on the product category, compliance may include:

• Consumer protection legislation.
• Product safety regulations.
• Health product regulations.
• Medical device regulations.
• Cosmetic regulations.
• Food safety laws.
• Advertising standards.
• Labeling requirements.
• Import and export regulations.

Compliance with this Policy does not replace compliance with applicable laws.

25. Documentation Requirements

LIYAD may request documentation to verify that regulated products comply with legal and Platform requirements.

Examples include:

• Product registration certificates.
• Manufacturer authorizations.
• Certificates of analysis.
• Laboratory reports.
• Safety data sheets.
• Clinical evidence where applicable.
• Import permits.
• Distributor agreements.
• Product specifications.

Failure to provide requested documentation within a reasonable time may result in temporary removal of listings or additional enforcement action.

26. Marketplace Monitoring

To protect users, LIYAD may monitor regulated product listings for compliance.

Monitoring activities may include:

• Automated screening.
• Manual reviews.
• Consumer complaint investigations.
• Random compliance audits.
• Verification of supporting documentation.
• Review of marketing claims.
• Review of product images.
• Verification of ingredient disclosures.

Monitoring helps maintain a safe and compliant marketplace but does not constitute approval or endorsement of any product.

27. Consumer Complaints

Consumers may report concerns relating to regulated products, including:

• Misleading advertising.
• Undisclosed side effects.
• Incorrect labeling.
• Suspected counterfeit products.
• Product safety concerns.
• Adverse reactions.
• False health claims.
• Incorrect ingredients.
• Defective products.

Reports may be submitted through the Platform or via the designated support channels.

LIYAD may request additional information to assist with investigations.

28. Product Investigations

Where a complaint raises credible safety or compliance concerns, LIYAD may investigate the listing.

Investigations may include:

• Reviewing product descriptions.
• Requesting supporting documentation.
• Contacting the Seller.
• Consulting manufacturers where appropriate.
• Reviewing customer communications.
• Examining marketing materials.
• Temporarily restricting listings while the investigation is ongoing.

The duration of an investigation will depend on the nature and complexity of the issue.

29. Corrective Actions

Where non-compliance is identified, LIYAD may require corrective action.

Corrective actions may include:

• Updating misleading descriptions.
• Removing unsupported claims.
• Correcting product labels.
• Providing additional safety information.
• Updating ingredient disclosures.
• Revising marketing materials.
• Suspending affected listings until compliance is achieved.

Failure to complete corrective actions within the requested timeframe may result in additional enforcement measures.

30. High-Risk Products

Certain categories of regulated products may be subject to enhanced review before being listed.

These may include:

• Weight-loss products.
• Hormonal products.
• Sports supplements.
• Herbal medicines.
• Traditional remedies.
• Medical devices.
• CBD-related products where lawful.
• Products intended for vulnerable consumers.

Enhanced review does not guarantee approval and may require additional documentation or verification.

31. Seller Cooperation

Sellers are expected to cooperate fully with compliance reviews and investigations.

This includes:

• Responding promptly to requests for information.
• Providing accurate documentation.
• Correcting identified issues.
• Maintaining up-to-date product information.
• Notifying LIYAD of significant regulatory actions affecting listed products.

Failure to cooperate may result in temporary restrictions, suspension or termination of selling privileges.

32. Enforcement

LIYAD reserves the right to enforce this Policy where a Seller, listing or product does not comply with applicable laws, Platform policies or regulatory requirements.

Enforcement actions may include:

• Removal of product listings.
• Requests to amend product descriptions.
• Requests to remove unsupported claims.
• Temporary listing restrictions.
• Suspension of regulated product categories.
• Temporary suspension of Seller accounts.
• Permanent account termination.
• Referral to regulatory authorities where required by law.

LIYAD may take immediate action where necessary to protect consumers or comply with legal obligations.

33. Listing Removal

LIYAD may remove or disable access to listings that:

• Contain false or misleading health claims.
• Promote unsafe products.
• Lack required regulatory approvals.
• Misrepresent ingredients.
• Omit required safety warnings.
• Violate advertising standards.
• Infringe intellectual property rights.
• Present an unreasonable risk to consumers.

Listings may be removed without prior notice where immediate action is necessary to protect users or comply with legal requirements.

34. Seller Suspension and Termination

Seller accounts may be suspended or terminated where there is evidence of:

• Repeated policy violations.
• Deliberate misinformation.
• Fraudulent marketing practices.
• Sale of prohibited regulated products.
• Failure to cooperate with investigations.
• Submission of false compliance documentation.
• Conduct that places consumers at significant risk.

Termination of an account may include:

• Removal of all affected listings.
• Permanent closure of the Seller's Store.
• Restriction on opening future Seller accounts.
• Reporting to relevant regulatory or law enforcement authorities where required.

Termination does not affect obligations arising before the account was closed, including outstanding customer claims or legal obligations.

35. Appeals

Sellers who believe enforcement action has been taken in error may submit an appeal.

Appeals should include:

• Seller name.
• Store name.
• Product information.
• Explanation of the appeal.
• Supporting documentation.
• Any relevant regulatory approvals or certifications.

LIYAD will review appeals in a fair and reasonable manner.

Where appropriate, additional information may be requested before a final decision is made.

Submitting an appeal does not guarantee reinstatement of a listing or account.

36. Regulatory Cooperation

LIYAD may cooperate with:

• Consumer protection authorities.
• Health regulators.
• Medicines regulators.
• Product safety authorities.
• Customs authorities.
• Courts.
• Law enforcement agencies.
• Intellectual property rights holders.

Where legally required, LIYAD may disclose relevant information regarding regulated product listings, investigations or enforcement actions.

Such disclosures will be handled in accordance with applicable privacy laws and the LIYAD Privacy Policy.

37. Changes to this Policy

LIYAD may update this Policy from time to time to reflect:

• Changes in legislation.
• Regulatory guidance.
• Product safety developments.
• Industry best practices.
• Marketplace improvements.
• Emerging health risks.
• New regulated product categories.

Material updates may be communicated through:

• Email notifications.
• Seller Dashboard announcements.
• Platform notices.
• The LIYAD Trust Centre.

The latest published version replaces all previous versions.

Continued use of the Platform after changes become effective constitutes acceptance of the updated Policy.

38. Governing Law

This Policy shall be governed by and interpreted in accordance with the laws of the Republic of South Africa.

This Policy should be read together with:

• Terms of Service.
• Seller Agreement.
• Privacy Policy.
• Acceptable Use Policy.
• Buyer Terms & Conditions.
• Prohibited Products Policy.

Nothing in this Policy limits any rights or obligations imposed by applicable law.

39. Contact Information

Questions relating to this Policy or reports concerning regulated products may be directed to:

General Support

support@liyad.co.za

Legal Enquiries

legal@liyad.co.za

Product Safety

safety@liyad.co.za

Compliance

compliance@liyad.co.za

Website

https://www.liyad.co.za

When reporting a concern, please include where available:

• Product URL.
• Store URL.
• Product name.
• Order reference.
• Screenshots.
• Description of the issue.
• Supporting documentation.

Providing complete information helps us investigate reports efficiently and fairly.

40. Version History

| Version | Date | Description |

| 1.0 | 26 July 2026 | Initial publication of the LIYAD Health Claims & Regulated Products Policy. |

Our Commitment

LIYAD is committed to providing a marketplace where health, wellness and regulated products are marketed responsibly and transparently.

We believe consumers deserve accurate information, honest advertising and products that comply with applicable legal and safety standards.

By establishing clear marketplace rules and working with our Seller community, we aim to reduce misleading claims, improve consumer confidence and promote responsible commerce.

We will continue to review and update this Policy as laws, technology and industry standards evolve.

ACKNOWLEDGEMENT

By listing, marketing or selling health, wellness or regulated products on the LIYAD Platform, you acknowledge that you have read, understood and agree to comply with this Health Claims & Regulated Products Policy.

Failure to comply with this Policy may result in listing removal, suspension, account termination or other enforcement actions described in this Policy.